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4-color process
Four separate different color values (cyan (blue), magenta (red), yellow and black) are applied onto the promotional product’s surface using mostly digital filters and screens. When the output 4 images are input into the printing press to be applied onto the promotional product’s surface, they will imprint the desired image in any colors. In fact, the combination of only these 4 master colors can form thousands of colors.
AI. File
AI stands for Adobe Illustrator. Such files deliver the finest quality of images and designs that ensure excellence in imprinting promotional items.
Bitmap
From their name, bitmap files are images formed by a collective map of individual bits. Bits – as computer people already know – are the smallest unit in the digital world. As a matter of fact, only very high resolution bitmap images (i.e. over 600 DPI) could be useful for imprinting products.
Bleeds
If your request is to have a paper imprinted until its edge, then the printers used will have to a paper sheet larger in size than your requested one. The printer then prints further than the edge of your document and cuts the rest off.
Branding:
A hot die imprint usually burned into leather or wood.
Camera Ready
This is the adjective used to describe designs that have sharp clear edges and are in black and white. Images manufactured to this level are easy to reproduce though scanning as well as photography.
Color Match
Actually, some colors are more costly to manufacture to be able to imprint your products with. If you select some of the regular manufacturer's colors, rather than choosing a custom blended special color, then your costs will not be higher.
Color Fill:
This method first uses the screen-printing method and then applies the deboss method onto the promotional product’s vinyl surface to imprint it.
Copy Change:
This is an extra charge incurred if you change the copy to be imprinted on the promotional product, usually at the time of original proof approval or while re-ordering.
Deboss:
In this process, a machine presses a die into the surface of the material, resulting in a depressed imprint.
Deboss with Colorfill:
Combination of the Deboss and color, deboss then filled. Designs are imprinted below the promotional product’s surface through intense pressing of the image into the product’s surface.
Decal:
Artwork is produced on a transparent decal with the imprinted designs are used to decorate the promotional giveaway
Die-Casting:
A carving or cavity is done on the promotional item’s surface into which molten metal is injected to fill up the design.
Die Struck:
A reverse die is made of the imprint, and then machine struck onto the metal surface. Die struck pieces are predominantly metal (lapel pins, etc.) and may be color filled.
Drop Ship:
Drop shipment is when your order of imprinted products is directly shipped from the factory to your planned event's location. There is a minimal fee for each drop ship location. Contact customer service for details.
Emboss:
Machine presses a die into the surface of the material, resulting in a depressed area around the imprint desired. Imprint appears to be raised. Through this method, the images are emphasized on the promotional products (promotional giveaways) in relief; hence creating an elevated surface.
Embroidery:
Logo is digitized into a "tape". Machine reads tape to stitch logo onto surface of product. Usually includes up to 5 colors of threads in one logo. Pricing is based on stitch count. Embroidery cannot be PMS Matched. Embroidery uses high-speed microcomputer controlled sewing machines that sew designs into the fabric. Since computers are involved, digital designs are utilized. Hence the first step in this process is to digitize the designs into a format these special computers will understand; i.e. not regular jpeg’s, tiff’s, eps’ or bmp’s. This special digitizer converts the two-dimensional designs, through recreating them, using stitches. After the digitizing process is over, and once you specify the colors and type of stitch used, the computer then programs the sewing machines to sew the design (with all its details) into the fabric.
EPS file:
EPS stands for Encapsulated Postscript file. This is yet another image file format that permits the storing and editing of PostScript data. Moreover, EPS files can easily be exchanged between different operating systems (such as Macintosh, Windows and others)..
Etch and Engraving:
Methods for transferring a design to hard, smooth material such as glass. This is the process of exposing some areas of the metal in order to imprint the image on top. First, the image is covered with an acid-resisting shielding coating. Second, the image is then uncovered which leaves the some unprotected metal and some protected. Third, the applied acid attacks the unprotected metal with the image. Hence, the image is left engraved onto the promotional product’s surface.
Four Color Process:
Photo-quality full color image is created by laying 4 colors (cyan, magenta, yellow and black) on top of each other.
Hot stamp with Foil:
Heat is used to leave a foil imprint of the design on the surface. Available in a variety of colors but can only be implemented in a single color for the entire design.
Laser Engraving:
Logo is digitized then lasered into hard surfaces such as wood, metal or glass.
Offset Printing:
Is a process of transferring ink from a metal printing plate to a rubber-covered cylinder. Used on more complex artwork and for higher quantity runs.
Pad Print:
Used on oddly shaped products and surfaces. Only one color can be imprinted.
Silkscreen:
Ink is pressed thru a fine screen leaving a flat, painted imprint on the surface of the material.
Sublimation:
Is a heat transfer method of imprint using heat-activated dyes that "sublimate" into the fabric; becoming part of the fabric, not an imprint sitting on top of the fabric.
Ad Copy:
Lettering imprinted on any item, usually an advertiser's name, sales message, trademark or slogan.
Artwork:
Any non-typeset drawing, photo, illustration or lettering in an ad.
Bleed:
When an illustration runs all the way to the edges of the page or sheet after it's trimmed.
Boldface:
A heavy typeface used for titles or emphasis.
Camera-ready Art:
Any drawing, photo, illustration or lettering suitable for photographic reproduction.
Color Separations:
The separation of multi-colored original art by camera or laser-scan techniques to produce individual separated colors. There are four common separations: yellow, magenta, cyan and black.
Continuous Tone Art:
Photograph, painting or other piece of art in which black & white tones gradually merge into one another.
Crop:
To eliminate a portion of a picture, illustration or photograph that contains unnecessary material or to highlight a certain area of the image.
DPI:
Dots per inch, sometimes expressed as pixels per inch. When using, bitmap images, the number of individual elements of color information per inch.
EPS File:
EPS stands for "Encapsulated Postscript", which is a sophisticated file format for capturing precise image and text information. Because of the mathematical basis for building the format, EPS files are the most reliable method for communicating artwork.
Font:
Used to describe a complete typeset from a particular typeface. Examples include Helvetica, Times New Roman, Arial, etc.
Four-color Process:
A printing process that creates color productions by overprinting screens that individually prints reds, yellows, blues and black. All colors can be represented as a combination of these four.
GIF File:
A type of bitmap image file that Branders.com supports for artwork upload. Files of this type have a .gif suffix.
Halftone:
An image produced by breaking the subject into small dots of varying intensities of gray ranging from white to black.
Illustrator by Adobe:
Adobe® Illustrator® is industry standard illustration software that creates graphically rich artwork for print or the Web. It provides powerful and flexible tools for PostScript®.
Italic:
In type, letter forms that slope to the right.
Kern:
To add or delete space between pairs of adjacent characters. Also known as letterspacing.
Line Art:
Black and white illustration of reproduction quality.
Overrun:
The number of products in excess of the number originally ordered.
Pantone Matching System (PMS):
A color scale used to precisely match colors for printing. Each color has a coded number indicating instructions for mixing inks to achieve it.
Sans-serif Type:
A type style without cross strokes at the end of the main strokes.
Serif Type:
Any typeface with letters having a cross stroke at the end of the main stroke.
Spot Color:
A single consistent color used throughout an area.
Supplier:
A company that offers for sale, usually through distributors, Promotional Products it manufacturers or imprints according to buyer specifications. Also known as a manufacturer. (Note: In Canada, a supplier of Promotional Products is known as a distributor).
TIFF File:
Stands for Tagged Image File Format. This is another bitmap file format that is supported for Artwork Upload.
Typeface:
A general term used to describe the styles of lettering available in typesetting. See also FONTS.
Under Run:
The number of products less than what was originally ordered. |
